BlueStar Signs Distribution Agreement with Oracle

Released on: November 1, 2007, 2:18 pm

Press Release Author: BlueStar

Industry: Electronics

Press Release Summary: BlueStar has signed a distribution agreement with Oracle to
distribute the company's Oracle Warehouse Management (WMS) and Oracle Field Service
products.

Press Release Body: Florence, KY-November 1, 2007-BlueStar, the leading innovator in
solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products,
is announcing that it has earned Certified Partner status in the Oracle
PartnerNetwork and has signed an agreement with Oracle to distribute Oracle
Warehouse Management (WMS) and Oracle Field Service.

Oracle Warehouse Management automates and optimizes material-handling processes to
help reduce labor costs, improve facility utilization, increase order accuracy and
provide innovative services to customers. It supports inbound, outbound, and reverse
logistics; finished, raw, and work-in-process materials; manufacturing and
distribution environments; and advanced value-added services such as kitting and
cross docking. Oracle Warehouse Management is part of the Oracle E-Business Suite
and integrates seamlessly with other Oracle logistics applications.

Oracle Field Service (formerly Service Online) drives profitability by automating
the process of dispatching field technicians to service calls in remote locations.
Field Service improves customer satisfaction by more accurately predicting a window
to promise for service delivery and it contains the Assignment Manager designed to
eliminate guesswork surrounding qualification, availability, and geographic
relevance of each field service technician. Oracle Field Service is part of the
Oracle E-Business Suite.

"Allowing BlueStar to resell Oracle Applications such as the Oracle E-Business Suite
enables them to offer complete solutions to their customers in Warehouse Management
and Field Service. This increases BlueStar's revenues per customer-sale and
increases their customer's perception of BlueStar as a single-source provider in
these vertical markets," says Robert BuWalda, Senior Director of ISV Channels at
Oracle.

"BlueStar's solutions-oriented approach to the AIDC and POS industries allows us to
deliver powerful technology solutions to solve specific business problems common for
many mid-sized companies," explains Greg Seelbach, Director of Market Development at
BlueStar. "We value the Oracle relationship because it allows our two organizations
to bring flexible and sophisticated solutions to the Field Service and WMS
marketplaces quickly."

About Oracle
Oracle PartnerNetwork is a global business network of more than 19,500 companies who
deliver innovative software solutions based on Oracle software. Through access to
Oracle's premier products, education, technical services, marketing and sales
support, the Oracle PartnerNetwork program provides partners with the resources they
need to be successful in today's global economy. Oracle partners are able to offer
their customers leading-edge solutions backed by Oracle's position as the world's
largest enterprise software company. Partners who are able to demonstrate superior
product knowledge, technical expertise and a commitment to doing business with
Oracle qualify for the Certified Partner levels.
http://oraclepartnernetwork.oracle.com.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data
collection, radio frequency identification (RFID), and wireless mobility products.
BlueStar works exclusively with VAR Partners, providing them with complete solutions
at competitive prices. The company brings unequaled expertise to the market, offers
award-winning technical support and is an authorized service center for a growing
number of manufacturers. For more information about BlueStar, please contact a
BlueStar sales representative or log on to www.bluestarinc.com.

Web Site: http://www.bluestarinc.com

Contact Details: Kacey King
PR Specialist
BlueStar
800-354-9776, ext. 3275
kking@bluestarinc.com

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